4 Stupid Things You Waste Your Marketing Money On

You know what irks me? Ok, don’t ask that. Unless you have a bottle of bourbon and at least a full day to spend listening…

Instead, I wanted to focus on a few freelance marketing things you don’t need to spend your money on. And while delegation plays a huge role in business growth, in the beginning, for the first few years, here’s how you should save your dimes:

Email Marketing Software

How many people are on your mailing list right now? What’s your plan to grow your opt-ins? When you first get started, those answers are hard to give. And honestly, we all started at zero.

If you don’t have at least 1,000 subscribers (or a well-scrubbed list of 500) there’s no need to spend money on an email marketing service. Instead, Mail Chimp, Receptfria Sömntabletter, Constant Contact, and Vertical Response are all perfectly valid choices (among others.)

When should I get a more advanced email marketing software? Above, I already advised that once you had a significant list, you should invest. In paid programs, the best feature I’ve seen is the ability to sanction off your sales funnels.

That means you can designate by which links the user clicks in the email what they will receive next from your company (i.e. this establishes multiple sales funnels to move your prospect along into a buyer.)

However, if you only have a few people on your list, you don’t need to pay for 30 people to be segregated into various buying processes, do you?

Others integrate billing systems and time keeping with their software…but so do quite a few free systems. So, stick with free until your cash flow and client mailing list warrants the switch.

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