Category Archives: Copywriting

4 Stupid Things You Waste Your Marketing Money On

You know what irks me? Ok, don’t ask that. Unless you have a bottle of bourbon and at least a full day to spend listening…

Instead, I wanted to focus on a few freelance marketing things you don’t need to spend your money on. And while delegation plays a huge role in business growth, in the beginning, for the first few years, here’s how you should save your dimes:

Email Marketing Software

How many people are on your mailing list right now? What’s your plan to grow your opt-ins? When you first get started, those answers are hard to give. And honestly, we all started at zero.

If you don’t have at least 1,000 subscribers (or a well-scrubbed list of 500) there’s no need to spend money on an email marketing service. Instead, Mail Chimp, Receptfria Sömntabletter, Constant Contact, and Vertical Response are all perfectly valid choices (among others.)

When should I get a more advanced email marketing software? Above, I already advised that once you had a significant list, you should invest. In paid programs, the best feature I’ve seen is the ability to sanction off your sales funnels.

That means you can designate by which links the user clicks in the email what they will receive next from your company (i.e. this establishes multiple sales funnels to move your prospect along into a buyer.)

However, if you only have a few people on your list, you don’t need to pay for 30 people to be segregated into various buying processes, do you?

Others integrate billing systems and time keeping with their software…but so do quite a few free systems. So, stick with free until your cash flow and client mailing list warrants the switch.

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Understanding a Unique Boosting Hormone!

Isn’t it strange that most of you tend to feel your eyelids drooping once it passes midnight, and wake up at dawn?

Well, what do you think is the reason behind the sudden feeling of sleepiness?

It’s melatonin, also known as the darkness hormone. Now, there is a very interesting relation between melatonin and sleep. This hormone functions by its stimulation with light and dark. Exposure to light stimulates a nerve pathway to the brain’s hypothalamus, where the suprachiasmatic nucleus (SCN) instigates signals that control the hormone’s production.

Unique Boosting Hormone

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Are You Dreaming of Owning an Online Business

Are you dreaming of owning an online business, that puts passive income in your pockets every month like clockwork? That would free up your time, allowing you to focus on what’s important in your life?

I hate to break it to you, but the odds aren’t really in your favor…

See, creating an online business normally takes time. A lot of it. When I first started in this business, it took me about 2 years of painful trial-and-error before I “made it”. And I had the (huge) advantage of being able to work on my business for 4-6 hours per day, since I was a student at the time.

2 years working 4 hours per day… Oooh my… I spent over 2500 hours before I got it right! If I had only been able to work 1 hour per day, it would have taken me a whooping 8 years!

Are you prepared to spend 2-8 years in front of your computer desperately searching for a working method? Pretty depressing, wouldn’t you say?

online business

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Is your Site Suffering from these Conversion-Killing Flaws?

The road to an optimized and highly converting website is long, and littered with poor results from various experiments. Sometimes it almost seems like it’s easier to just drive more traffic than sell more to the traffic you already have. That’s rarely the case though, and the fact is you should be doing both anyway. What does and doesn’t increase conversions varies greatly from site to site, but there are a few things that never fail to kill conversions completely…

Conversion Killing Flaws

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University Relations

Stanford University Medical Center Report

Here is a partial list of stories that I’ve written for the University’s weekly paper, Stanford Report.

Stanford Medicine
(Quarterly magazine for medical school alumni)

Pink Think: The hitch with the breast cancer marketing pitch Summer 2007

Stem Cell Cures?: The long and winding road Spring 2007

Professor Gadget: What’s an inventor like Yock doing in a place like this? Fall 2006

Pick a Bone, Any Bone: Evolution works it’s magic Summer 2006

Stanford University Medical Center

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Web Development

Where did I learn to produce this spiffy site? Glad you asked.I was department editor at Genetic Health—a company that provided online information about the genetics of common diseases. The company is gone, but the web site still exists at www.genetichealth.com. Genetic Health was a small company, and as such the editors could be found producing HTML, learning JavaScript, and helping with design issues in addition to our usual word-smithing tasks. That was a fun job.

Web Development

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Feature Clips

My feature writing spans the spectrum from Astronomy and bomb-sniffing robotic lampreys to running and kayaking. I like writing features, and I particularly like off-beat features that leave room for some fun. I have included links to PDF files when they are available. I can also fax articles on request. You can see additional feature clips written for Stanford Medicine Magazine on the University Relations page.

features

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News Clips

I have written news stories to daily or weekly deadlines on topics including health, medicine, environment, geology, physics, and astronomy. However, my expertise is in molecular biology and genetics. I have included links to web pages or to PDF files when they are available. I can also fax articles on request. You can see additional news clips written for Stanford Report on the University Relations page.

News Clips

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